In The News
ARLINGTON, TEXAS (March 9, 2020) – The Arlington Convention & Visitors Bureau is thrilled to announce receipt of five ADDY Awards for its integrated marketing campaign, “Welcome to Arlington, a World of Wonderful.” The American Advertising Awards, home of the ADDY Award, is one of the industry’s largest creative competitions, attracting nearly 35,000 professional and student entries each year. The campaign was recognized at the New Orleans and Dallas ADDYS and will continue to the next phase of the competition.
At the New Orleans ADDYS, the campaign won Best of Show for Best Art Direction, a Gold ADDY for Film Video Sound Internet Commercial – Single Spot, a Gold ADDY (Best Art Direction) for Integrated Campaign – Regional/National. The campaign won two more awards at the Dallas ADDYS for Judges’ Choice: Elements of Advertising and a Gold ADDY for Animation, Special Effects or Motion Graphics/CGI.
“The American Advertising Awards brings out the best campaigns across the nation,” said Ron Price, president and CEO of Arlington Convention & Visitors Bureau. “To be honored with five ADDY Awards is a reflection on the creativity, capabilities and expertise of our company, PETERMAYER and ATK PLN.”
The leisure brand platform, “Welcome to Arlington, a World of Wonderful,” launched a :90 second short animated film titled “Arli and the World of Wonderful”. The short animated film is aimed at capturing how Arlington is the perfect getaway – laidback and full of discovery, with a touch of magic. The spot brings to life beloved Arlington attractions such as AT&T Stadium, Globe Life Park, and Six Flags Over Texas and nods to newer destination assets such as Globe Life Field, Esports Stadium Arlington and Texas Live!. The campaign ran in print, online and out-of-home media. The compelling short was developed in conjunction with the CVB’s New Orleans AOR PETERMAYER and strategic creative group ATK PLN.
Decima Mullen, ACVB’s Vice President of Marketing & PR says, “When you visit Arlington, there is an energy that fills the air. Getting that feeling, that sense of excitement was something we knew could be captured through animation. It’s certainly not your everyday tourism commercial, and we didn’t want it to be. Our goal was to produce something that differentiated us from what you typically see reflected in a destination spot, to create something that embodies the energy and dynamism of our amazing city as a place you have to see for yourself.”
– arlington.org –