Events and Initiatives

The NCAA^® Men’s Final Four^® is more than just a set of basketball games.  It is a weekend-long marathon of events for fans of all ages. From Bracket Town™, the ultimate fan festival, to the March Madness Music Festival, youth clinics and community events throughout the metroplex, the action is never-ending. Take a look around to see a schedule and map of events, weekend information, ticketing and more.

Events:

Reese's® Final Four Friday and Reese's® College All-Star Game – The Final Four Friday is a free event hosted at AT&T Stadium. Fans are invited to watch the teams participate in their final practice before the national semifinals game.

Reese’s Final Four Friday
Friday, April 4 at AT&T Stadium
Doors open at 11 a.m.
FREE Admission

NCAA Men’s Final Four teams practice
Friday, April 4 -- noon-4 p.m.

Reese’s College All-Star Game
Saturday, April 5 from noon-2 p.m. ET

Bracket Town™ – Bracket Town™ is the official Final Four Fan Fest. The event, held at the Kay Bailey Hutchison Convention Center in Dallas, offers a family-friendly weekend of interactive entertainment. College basketball and NCCA sports fans rejoice at the chance to meet legendary coaches and former stars at exclusive autograph sessions. Children will enjoy the daily youth clinics and interactive sports activities from basketball, to hockey and more.

Hours:
Friday, April 4 -- Noon-8 p.m.
Saturday, April 5 -- 10 a.m.-7 p.m.
Sunday, April 6 -- Noon-8 p.m.
Monday, April 7 -- Noon-7 p.m.

Final Four 5K – This 3.1 mile walk/run stretches from Fair Park to Downtown Dallas.

Final Four Youth Dribble™ –This one is all about the kiddos! Kids will get the chance to dribble their way through the Bracket Town™ festivities and downtown Dallas. The event is free, but you must be registered.

March Madness Music Festival^® – This free three-day music festival will be held at the former site of Reunion Arena in Dallas. Events will include performances from nationally-known artists and plenty of food and fun to go around.

Friday, April 4 (4-10pm) – AT&T Block Party
Saturday, April 5 (Noon-9pm) – Coca-Cola Zero_™ Countdown
Sunday, April 6 (3-10:30pm) – Capital One_™ Jam Fest

Details and artists coming soon.

Local Initiatives:

Click here for more information on how to volunteer during the Final Four weekend.

Samaritan’s Feet & Feed the Hungry – NCAA is teaming up again with Samaritan’s Feet & Feed the Hungry to provide shoes and food to Arlington and Dallas families in need. Samariatan’s Feet is a humanitarian organization dedicated to providing impoverished children in the U.S. and around the world shoes. Feed the Hungry is a relief organization that distributes food to those in need after emergencies or during targeted relief efforts.

Youth Sports Clinics – Children will enjoy the daily youth clinics and interactive sports activities from basketball, to hockey and more at Bracket Town™

SLANT program – The NCAA Final Four will continue work with the SLANT (Service Learning Adventures in North Texas) program created by the Super Bowl XLV North Texas Host Committee and Big Thought in 2009. The now independent company works with children to identify community needs, create projects to address them and design art projects to reflect what they’ve learned.