ARLINGTON, TX — Ron Price, President & CEO of the Arlington Convention & Visitors Bureau in Arlington, Texas, was awarded today the 2019 Grassroots Travel Champion Award presented by The U.S. Travel Association. The awards ceremony took place at Destination Capitol Hill, the travel and tourism industry’s premier legislative event dedicated to educating policymakers about the power of travel.
The Arlington CVB is specifically being honored for its industry‐leading efforts in making the connection between sports and travel, and for educating policymakers on travel’s limitless potential for growth.
“It is an honor to accept this award on behalf of our team at the Arlington CVB,” said Price. “We work exceptionally hard to showcase all of the reasons to travel to our great city, none the least of which is the many incredible sporting events we offer for both traditional and nontraditional sports fans. As we know, dedicated fans follow their teams around the world in pursuit of that next win; staying on top of this growing trend is critical in remaining leaders of the travel industry.”
Often referred to as the sports and entertainment capital of Texas, Arlington will soon have three world-class facilities adjacent to each other: AT&T Stadium, Globe Life Park and the new billion-dollar Globe Life Field which is currently under construction. Beyond that, Arlington is now home to the #1 Esports stadium in the U.S. with the introduction of Esports Stadium Arlington, making the north Texas city a leader in both traditional and non-traditional sports.
“We first began to seriously discuss the intersection between sports and tourism at last year’s IPW,” said U.S. Travel President and CEO Roger Dow. “That idea then launched the first‐of‐its‐ kind Sports Travel Forum last November. The Arlington CVB hosted an unforgettable Travel Talks with Congressman Marc Veasey showcasing the new Texas Live! entertainment complex, which is a central part of Arlington’s burgeoning sports tourism scene. Thanks to their advocacy efforts, Congressman Veasey is now one of our congressional industry champions.”
Dow continued, “Ron and the entire Arlington CVB are industry pioneers with a deep understanding of the future of travel and tourism, and we are honored to present them with this year’s Grassroots Travel Champion Award.”